AIS SIM Cards and eSIM – Detailed Guides for Tourists 2024 

Planning a trip to Thailand? Staying connected with loved ones back home and navigating your way around the beautiful country are essential parts of any vacation. An AIS SIM card can be your key to staying online and in touch throughout your adventure. This guide will walk you, the tourist, through everything you need to know about AIS SIM cards in 2024, from choosing the perfect data plan to purchasing and activating your card. With the right AIS SIM card, you’ll be able to share your Thailand experiences, use maps and travel apps, and stay connected with ease.

I. About AIS

AIS (Advanced Info Service Public Company Limited) is Thailand’s leading telecommunications network operator. Established in 1991, AIS is one of the largest mobile network operators in Thailand

Check out more details on AIS official website.

Some facts and statistics about Advanced Info Service Public Company Limited (AIS) in Thailand:

• AIS is a top telecom provider in the nation, with more than 45 million customers across the country (2024 statistics from Statista).
• AIS released its operating results for the first nine months of 2023. It showed strong growth across all business areas, with 8.5 million 5G subscribers, or a 54% YoY growth.
• For the first 9 months of 2023, AIS recorded total revenues of Bt 137,555 million, rising 0.6% YoY and net profit of Bt 22,084 million, growing 18% YoY.
• In Thailand 2023, Advanced Info Service Public Company Limited (AIS) accounted for 46% of mobile users.
• AIS has the best 4G availability across Thailand, with users having a 4G connection 93% of the time

Source: AIS announcements publish on November 2023

II. AIS Mobile Operator Services

AIS (Advanced Info Service) provides its customers with a wide range of services in Thailand, including:

• Mobile network: AIS boasts the “Best Network for All Generations,” ensuring reliable coverage throughout Thailand.
• Mobile plans: AIS offers both prepaid and postpaid mobile plans for any customer needs. Choose from options like unlimited data for a specific period, daily data allowances, or data roaming packages for international travel.
• SIM cards: AIS provides a range of SIM cards, including Amazing Thailand SIM specifically designed for tourists. These SIM card products offer data packages and sometimes include call credit for local use.
• Phone and tablet purchases: The AIS online store offers a wide selection of smartphones and tablets from popular brands like iPhone, Samsung, and OPPO. You can buy a device while traveling.
• Fiber broadband: AIS goes beyond mobile, offering high-speed fiber optic internet plans for your home or accommodation. This is a great option for extended trips or digital nomads.
• Entertainment: Stay entertained with AIS PLAY, a streaming app offering movies, sports, music, and games. Packages can include access to popular streaming services like iQIYI and VIU.
• Tourist support: AIS offers a dedicated section for switching to their network, making it easy for tourists to get connected upon arrival.

III. AIS Coverage in Thailand

AIS is one of Thailand’s largest mobile network operators, with strong nationwide network coverage. Here are some details on AIS coverage in Thailand:

• With median download speeds of 208.44 Mbps and median upload speeds of 36.89 Mbps, AIS attained a Speed Score of 176.59.
• In Q2-Q3 2023, AIS emerged as the winner of the Speedtest Awards in Thailand for mobile network coverage. The Coverage Score that AIS needed to win this honor was 813. 100% of the AIS subscribers’ scans showed service, and 98.70% showed 4G service.

Data from https://www.speedtest.net/awards/thailand/

IV. Best AIS eSIMs for Tourists

AIS offers many attractive eSIM plans suitable for tourists. You can consider your data usage to choose the right data plan for your trips.  

Unlimited data (5G/4G) for 30 days:

• Price: 1699THB (~51.9 USD)
• Data: Unlimited data (5G/4G) & AIS SUPER WiFi for 30 days
• Validity: 30 days
• The special offer is only available via online channel
• Credit: 50 Baht

High-Speed Internet (5G/4G) / 25GB / for 8 days:

• Price: 399 Baht (~12.5 USD)
• Data: 25GB High Speed Internet & AIS SUPER WiFi
• Validity: 8 days
• Network: 5G/4G/3G
• Promo: Get Free! Extra Internet 5GB for 8 days by dialing *777*7640#
• 10GB extra internet at 10 Mbps for 7 Social Apps (Facebook, Line, Instagram, WhatsApp, WeChat, TikTok, X)
• The special offer is only available via online channel
• Credit: 50 Baht

High-Speed Internet (5G/4G) / 35GB / for 15 days:

• Price: 599 Baht (~18.5 USD)
• Data: 35GB High-Speed Internet (5G/4G) & AIS SUPER WiFi for 15 days
• Validity: 15 days
• Promo: Get Free! Extra Internet 5GB for 8 days by dialing *777*7640#
• 10GB extra internet at 10 Mbps for 7 Social Apps (Facebook, Line, Instagram, WhatsApp, WeChat, TikTok, X)
• The special offer is only available via online channel
• Credit calls: 15 mins

High-Speed Internet (5G/4G) / 50GB / for 30 days:

• Price: 899 Baht (~27.5 USD)
• Data: 50GB High-Speed Internet (4G) & AIS SUPER WiFi for 30 days
• Validity: 30 days
• Promo: Get Free! Extra Internet 5GB for 8 days by dialing *777*7640#
• 10GB extra internet at 10 Mbps for 7 Social Apps (Facebook, Line, Instagram, WhatsApp, WeChat, TikTok, X)
• The special offer is only available via online channel
• Credit: 30 Baht

High-Speed Internet (5G/4G) / 300GB / for 30 days:

• Price: 1299 Baht (~39.5 USD)
• Data: 300GB High-Speed Internet (5G/4G) & AIS SUPER WiFi for 30 days
• Validity: 30 days
• Promo: Get Free! Extra Internet 2GB for 8 days by dialing *777*7313#
• 10GB extra internet at 10 Mbps for 7 Social Apps (Facebook, Line, Instagram, WhatsApp, WeChat, TikTok, X)
• The special offer is only available via online channel
• Credit: 50 Baht

Comparison table of AIS eSIM for tourists: 

eSIM plan	Price	Validity	APN	Credit
Unlimited 30 days	1699THB (~51.9 USD)	30 days	internet	50 baht
25GB 8 days	399 THB (~12.5 USD)	8 days	internet	15 baht
35GB 15 days	599 THB (~18.5 USD)	15 days	internet	15 mins credit calls
50GB 30 days	899 THB (~27.5 USD)	30 days	internet	30 baht
300GB 30 days	1299 THB (~39.5 USD)	30 day	internet	50 baht

AIS offers some SIM card plans for tourists with free data, calls, and SMS with limited days suitable for any traveler’s trip. Here are some SIM plans that you can refer to for your trips:

30 Days Plan (Best Saver) / 50GB / 899 Baht (~26.9 USD):

• 30-days 50GB High-Speed Internet
• Free 7 Social Apps (TikTok, Facebook, LINE, Instagram, WhatsApp, WeChat, and X)
• International Call starting at 1 baht/min
• Where to buy: Online channel

15 Days Plan / 30GB / 599 Baht (~17.9 USD):

• 15-days 30 GB High-Speed Internet
• Free 7 Social Apps (TikTok, Facebook, LINE, Instagram, WhatsApp, WeChat, and X)
• International Call starting at 1 baht/min
• Where to buy: AIS shop nationwide, Mobile retailer shops nationwide, and Online channel. 

8 Days Plan (Best Seller) / 15GB / 299 Baht (~8.9 USD):

• 8-days 15 GB High-Speed Internet
• Free 7 Social Apps (TikTok, Facebook, LINE, Instagram, WhatsApp, WeChat, and X)
• Free 50 Baht Credit 
• International Call starting at 1 baht/min
• Where to buy: Airport (Suvarnabhumi International Airport International Arrivals Hall between gates 6 and 7, Donmuang International Airport International Arrivals Hall 1, 1st Floor, Exit no. 2, Phuket International Airport International Hall, 1st Floor, Samui International Airport Arrival Hall, 1st Floor), AIS shop nationwide, Mobile retailer shops nationwide, FamilyMart nationwide, and Online channel.

Pay-As-You-Go / 1GB / 49 Baht (~1.5 USD): 

• Pay-As-You-Go Free AIS Super WiFi for 1 day
• Free 7 Social Apps (TikTok, Facebook, LINE, Instagram, WhatsApp, WeChat, and X)
• International Call starting at 1 baht/min
• Where to buy: AIS shop nationwide, Mobile retailer shops nationwide.

VI. How Much Does AIS SIM Cards Cost?

The cost of an AIS SIM card or eSIM in Thailand can vary depending on your chosen package and the retailer you purchase it from. Here are some approximate costs for AIS SIM cards:

• AIS eSIM plans for tourists: The prices of eSIM are based on the data and validity and other benefits of the package. The prices are from 399THB to 1699THB (about $12 ~ $50). 
• AIS SIM card with no packages: The cost of a basic AIS SIM card without any packages or promotions is typically around 49 to 99 Thai Baht (THB) or approximately $1.5 to $3.
• AIS SIM card with tourist packages: AIS offers various tourist packages that include data, voice, and SMS for a specific period, ranging from 3 to 30 days. The cost of these packages can range from 299THB to 1250THB (approximately 9 to 19 US dollars), depending on the package you choose.

VII. Where to Buy AIS SIM Card and eSIM?

Here are the guides for buying AIS eSIM and SIM cards for tourists:

1. Where to Buy AIS eSIM?

You can buy AIS eSIM online through the AIS Online Store or visit an AIS store in person. Here are the steps to buy an AIS eSIM online:

• Visit the AIS Online Store at https://store.ais.co.th/en/ or go to https://www.ais.th/esim-traveller/
• Select “eSIM plans” from the menu bar at the top of the page.
• Choose your preferred eSIM plan and click on “Buy Now”.
• Fill out the required information, including your name, phone number, and email address.
• Choose your payment method and complete the transaction.
• Once the transaction is complete, AIS will send you an email with instructions on how to activate your eSIM.

Alternatively, you can visit an AIS store to buy an eSIM. You can find the nearest AIS store by visiting the AIS website at https://www.ais.co.th/store/en/ and entering your location.

Besides buying Thailand AIS eSIM from the official AIS mobile operator, you can choose other local Thailand eSIM providers. It will bring you more benefits like:

2. Where to Buy AIS Tourist SIM Card?

AIS SIM cards for tourists can be purchased at various locations throughout Thailand, including airports, convenience stores, and mobile phone shops. Here are some of the most common places where you can buy an AIS SIM card as a tourist in Thailand:

• At the airport: AIS SIM cards are available at many international airports throughout Thailand, including:
  • Suvarnabhumi Airport in Bangkok (International Arrivals Hall Between gate 6 and 7)
  • Phuket International Airport (1st floor International Arrivals Hall)
  • Donmuang International Airport ( 1st floor International Arrivals Hall 1)
  • Samui International Airport (1 st floor Arrivals Hall)
• AIS shop: You can also purchase a AIS tourist SIM card at AIS shop. Find the local store HERE.
• Family marts: AIS SIM cards can be purchased at 7-Eleven, Family Mart, and other convenience stores throughout Thailand.
• Mobile retailer shops: Many mobile retailer stores in Thailand sell AIS SIM cards. These shops can be found in shopping malls, street markets, and other commercial areas. Some name can be found like AIS Telewiz, AIS Buddy, and other nationwide mobile retailer shops. Look for the AIS logo or ask the store staff for assistance.
• AIS SIM cards can also be purchased through the company’s website or e-commerce platforms such as Lazada and Shopee.

VIII. Calls and SMS Rate of AIS in Thailand

Call to AIS network 1.07 Baht/Time (Time not exceeding 60 minutes), the excess is charged at 1.07 Baht/minute. For SMS, the charge often is 3.21 Baht/message, 6.42 Baht/message. Internet rate is around 1.61 Baht/MB. A fraction of a minute is one minute for each call.

IX. How to Top up Your AIS SIM Card

There are several ways to top up your AIS (Advanced Info Service) SIM card in Thailand. Here are some of the most common methods:

• Via AIS website or the mobile app: You can use your AIS SIM card by logging into your AIS account on the company’s website or mobile app. Select the top-up option and enter the amount you wish to add to your account. You can pay using a credit or debit card or other online payment methods.
• Via AIS prepaid cards: AIS prepaid cards are available at convenience stores, supermarkets, and other retailers across Thailand. Scratch off the silver coating on the card to reveal the PIN, then dial 123, followed by the PIN and # to top up your account.
  • After purchasing AIS prepaid card, dial *120*VoucherCode# or dial *120# and follow the instructions. For example, if your voucher code is 123456, you would dial *120*123456#.
  • You can also recharge online with (international) debit and credit cards.
• Via AIS top-up machines: AIS top-up machines are available at many convenience stores, supermarkets, and other retailers across Thailand. Insert your AIS SIM card into the machine, select the top-up amount, and insert the cash payment.
• Via bank ATM or online banking: If you have a bank account in Thailand, you can top up your AIS SIM card using your bank’s ATM or online banking service. Simply select the top-up option and enter your AIS phone number and the amount you wish to add to your account.

X. How to Check AIS Balance – All AIS USSD Codes that You Need to Know

Here are the instructions on how to check AIS balance usage and other USSD codes when using AIS services:

XI. AIS vs Other Thailand Mobile Operators

In the Mobile Network Experience report on Thailand made by OpenSignal 2023, it can still give us valuable insights into how AIS compares to other mobile operators in Thailand:

• Network Coverage: AIS boasts the widest overall network coverage in Thailand, followed by DTAC and TrueMove H. This means you’re more likely to have a signal, especially in rural areas.
• 5G Availability: AIS shines in 5G. Users on the AIS network experienced an active 5G connection for a longer time compared to TrueMove H. They also won awards for 5G Availability and Reach.
• Voice Quality: AIS takes the crown for the best voice call quality among the three major operators.

Check out the full report here: https://www.opensignal.com/reports/2023/11/thailand/mobile-network-experience

XII. AIS SIM Card Alternatives for Tourists

While AIS SIM cards are a popular choice for tourists visiting Thailand, several alternative options are available, including eSIMs. Here are some AIS SIM card alternatives for tourists:

• AIS eSIM: eSIMs are available from various mobile network operators in Thailand, including AIS, dtac, and TrueMove H. They can be activated before arriving in Thailand or at the airport. eSIMs eliminate the need for a physical SIM card and can provide more flexibility and convenience.

• dtac Happy Tourist SIM: The dtac Happy Tourist SIM is a popular alternative to the AIS SIM card for tourists visiting Thailand. Check out more detailed guides on dtac SIM cards!
• TrueMove H Tourist SIM: TrueMove H is another Thailand mobile network operator offering a tourist SIM card.
• Wi-Fi hotspots: Instead of purchasing a SIM card, tourists can also rely on Wi-Fi hotspots for internet access. Many cafes, restaurants, and public areas in Thailand offer free Wi-Fi, and paid Wi-Fi services are available.

Overall, while AIS SIM cards are a popular choice, several alternative options for tourists visiting Thailand, including eSIMs, dtac Happy Tourist SIM, TrueMove H Tourist SIM, and Wi-Fi hotspots, each option has its advantages and disadvantages, so be sure to choose the one that best suits your needs.

XIII. Final Words

With this comprehensive guide, you’re now equipped to navigate the world of AIS SIM cards in Thailand for 2024. Don’t hesitate to explore the AIS website or consult a representative at their stores for the latest deals and recommendations. With the right AIS SIM card, you can focus on creating unforgettable memories in Thailand, knowing you’ll always be a click or call away from loved ones back home.

XIV. FAQs